For Immediate Release: July 8th, 2021

Media Contact: Kelly Adamson / 513-470-1379 / [email protected]

NEWS RELEASE: OTR Chamber Presents 2021 Season of Second Sunday on Main, Kicking Off This Sunday, July 11th

OTR’s oldest street festival returns to Main Street, kicking off with PRIDE festivities in July and introducing exciting new season partners and programming
CINCINNATI — Returning for its 16th year, Second Sunday on Main (SSOM) , is a free neighborhood street festival in Cincinnati’s historic Over-The-Rhine neighborhood. This monthly celebration includes vibrant arts and music programming, a diverse and eclectic vendor market, and Biergarten lounge. SSOM is an Over-the-Rhine Chamber of Commerce signature event with the help of presenting sponsors P&G and Kroger .
Each month from July to November, SSOM invites visitors and residents alike to explore Main Street’s 30+ participating shops, galleries, restaurants, and bars, along with more than 100 vendors. Second Sunday on Main has become more than just a street fair, as it has evolved into being an incubator festival, attracting aspiring entrepreneurs from all over the region to sell their goods, build their customer base and network with each other. The festival creators keep vendor fees low and are intentional with their outreach, working to recruit some of the region's newest and brightest entrepreneurs.
“Our goal with Second Sunday is to curate a unique space and atmosphere which helps drive growth for diverse groups of entrepreneurs, while simultaneously being a showcase of Cincinnati’s culture and history.” Said Kelly Adamson, the OTR Chamber’s Executive Director. “We have had a handful of Second Sunday entrepreneurs who went on to open successful brick and mortar businesses in OTR, and want to continue building on this idea of the festival acting as a catalyst for small business development.”
As another big part of Second Sunday on Main is celebrating and elevating Cincinnati’s culture, the festival is excited to announce that this year the Cincinnati Music Accelerator brings their Mobile Stage Trailer to 12th and Main, to complement the SSOM Main Stage programming.
On July 11th, the festival celebrates PRIDE month with “PRIDE on Main”. The main stage line-up includes performances by the Cincinnati Opera, BERSHY, Brooklynn Rae, and Jess Lamb and The Factory. Below Zero will host their iconic drag show, followed by performances with music group The Bumbling Bard, and dance groups Mysfits and Anya Belly Dance.
The 2021 season also introduces a new partnership with the Second Sunday on Main biergarten, as Braxton Brewing Company steps in as a season sponsor this year, selling selections of their beer and Vive seltzer. The biergarten, located at Main and Woodward Street, is curated by Queen City Vignette, with vintage sofas, eclectic chairs, rugs, and plush pillows.
2021 Dates and Themes: All events take place from 12:00pm - 5:00pm, on Main Street, in between E. 12th and Liberty Street.
  • July 11th, Pride on Main: Kicking off Cincinnati’s Pride Month festivities
  • August 8th, Second Line Second Sunday: Celebrate this New Orleans tradition with OTR’s own Second Line Parade!
  • September 12th, King Records Month: Celebrate the music legacy of King Records in the Queen City!
  • October 10th, Sustain on Main: All things green! Presented by Kroger Zero Hunger | Zero Waste
  • November 14th, Shop Local: Cincinnati’s Holiday Preview Event! Start the Shopping Season by Shopping Small!

Second Sunday on Main is a FREE neighborhood street festival in Cincinnati’s historic neighborhood of Over-The-Rhine. This monthly celebration is an Over-the-Rhine Chamber of Commerce signature event produced by No Standing Only Dancing. Each month from June to October, an estimated 3,000 visitors attend SSOM each month to explore Main Street’s 30+ participating shops, galleries, restaurants, cafes, and bars and more than 200 vendors.
Facebook: @OTRSSOM / Instagram: @secondsundayonmain / #MeetMeOnMain

The OTR Chamber of Commerce has provided support to OTR's small business district since the very beginning, being a guide and resource for small businesses to create the OTR we know and love today. Since 1985, the Over-the-Rhine Chamber of Commerce has represented its members and the community with a mission to be the driving force for creating a strong economy while also promoting inclusivity, embracing diversity and celebrating originality. Our vision is for Over-the-Rhine to be a model neighborhood for inclusive urban revitalization.
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