SECOND SUNDAY ON MAIN RETURNS FOR 20th YEAR in 2024!

CINCINNATI — Over-the-Rhine (OTR)’s oldest street festival, Second Sunday on Main (SSOM) , will return next month for its 20th year, bringing new themes and an exciting lineup of vendors. The free neighborhood street festival has garnered popularity over the years and become a Cincinnati tradition for celebrating community, creativity and culture. From June through September, SSOM will return monthly to historic Main Street with vibrant arts and music programming, a diverse vendor market, the Water Bark by Pet Wants, and the SSOM biergarten and lounge, made possible with the support of presenting sponsors Kroger and P&G.

“ P&G is excited to return as the Presenting Sponsor of Second Sunday on Main and be a part of celebrating the iconic festival’s 19 th season,” said Barbara Hauser, Community Relations Manager at P&G. “SSOM enhances Cincinnati’s culture by way of its diverse local vendors, music and programming bringing people down to experience OTR’s historic neighborhood.”

Presented by the Over-the-Rhine Chamber of Commerce (OTRCC) , the free monthly street festival started in 2004 as a way to drive more daytime traffic to what was then known as the Main St. Entertainment District. OTRCC and local property owners, businesses and residents came together and ultimately created what is now known as Second Sunday on Main. Today, the street festival not only drives traffic to local businesses, but it has grown to become an accelerator for aspiring entrepreneurs who utilize it as an opportunity to showcase their talents, sell their products and build a customer base.

When OTRCC recruits vendors for the street festival, they look specifically for entrepreneurs who hope to eventually open in brick-and-mortar spaces in OTR – especially those from underrepresented populations. The festival serves as a platform for these individuals to get a glimpse of the strong entrepreneurial support system and sense of community in OTR that make it an ideal location for up-and-coming businesses. Vendor fees are kept lower than competitive markets in the region to make participation accessible for all.

Joining the growing roster of unique vendors set to line Main Street, the Second Sunday biergarten, will be back for the 2024 season at the corner of Main and Woodward Streets, by the nearly-complete Ziegler Park expansion. The crowd favorite will feature returning sponsor, Revel OTR, and new beer sponsor, Sam Adams Brewing . Additionally, there will be a second bar at the corner of 13th and Main Streets.

“As a proud member of the OTR community, Revel OTR Urban Winery is thrilled to be involved with Second Sunday on Main again this year,” John Coleman said. “This event is a wonderful celebration of our vibrant neighborhood, and we are honored to be a part of it. Events like Second Sunday on Main are important for bringing the community together and showcasing all that our neighborhood has to offer.”

Patrons will be able to enjoy a variety of cold beverages from Sam Adams and three different handcrafted wines from Revel OTR. The bar will be fully staffed by volunteers and all tips will go directly to the organization they represent.

Future SSOM dates and themes are as follows:

Location: Main Street OTR, Between 12th and Liberty Street

Time: 12:00pm – 5:00pm